Automation has had a significant impact on the job market, and it is expected to continue to do so in the future. While automation has created new jobs and made…
It is no news that the world is rapidly experiencing a shift into the Information and Communication Technology (ICT) age. This revolution has caused a drastic change to how we…
An email list usually contains the names and email addresses of your previous customers or people you had contact with who are interested in getting new updates and promotions about new and existing offers from your business.
Every business needs to have an active online presence to meet new customers. Beyond an active online presence, is the need to stand out amidst the crowd.
There are over 2.85 billion active monthly users on Facebook, which makes it the most desired social networking platform across the globe and one of the best marketing tools for attracting customers to your business.
A digital marketing plan is a document that contains the strategies that your business needs to implement to attract more customers. Hence, every modern business should have one.
Every modern business should have a Facebook page. As Jake McKenzie, a content manager for AutoAccessoriesGarage.com will put it, “Having a Facebook page helps to legitimize your business in the customer’s eye.”
Newsletters serve as a tool for businesses to update customers, subscribers, and prospects about important information that will help improve sales and customer satisfaction.
As you embark on building an active audience for your newsletters, you may discover that not all your content will appeal to your audience. Hence, the need for customer segmentation.
Newsletters are one of the most valuable marketing tools for your business. So, sending newsletters on a weekly or monthly bases to meet up with your targets isn’t enough.